Today is the 11th Anniversary of the Morning Ag Clips! Happy Anniversary MAC!
On these important days, I always take time to think. It renews and reminds me of why I am here, and where I am going…and what it may take.
So I thought I would share my two favorite words…
In business.
In health.
In family.
In money.
And in friendships.
Introducing to you Persistence and Consistency.
I put the two words together years ago when I was asked to speak at a maple conference about advertising do’s and don’ts.
I have always used these two in my elevator pitch: “If you want a good marketing plan, be persistent in reaching the targeted audience all the time. And be consistent in your message—keep it the same, from branding to dialogue.”
You will attain your marketing goals if you take a persistent and consistent approach.
But as I have gotten older, with 50 looming, I see that persistence and consistency help in all areas of life.
In business. It’s about the mission, the product, and attaining the goals.
In health. It’s about eating well and exercising every day.
In family. Rearing kids specifically. Parenting is about constantly showing up and reminding little kids of expectations. Consistently. Every day. Don’t change it up…and you must persist with the message. Include it before every outing, at the dinner table, every night, before school, and every day. Eventually, the kids will say thank you independently, without prompting. 🙂
In money. Discipline. Consistently put the money away, and persist at hammering away on your debts and financial obligations.
In friendships. Show up and be there in good times and bad. Always.
Here’s my message for everyone this week. See where you can apply more of my two favorite words.
Persistence and consistency.
A winning combination!
And guides in the next year—year 12 for my beloved Morning Ag Clips!
With love,
Kate
0 
